Are You in Tune with YouTube?

Since being launched, YouTube has grown into one of the most powerful entertainment and search mediums in the world. With more and more videos being uploaded each day, YouTube has grown in visitors and popularity. YouTube has become one of the most effective ways to find information and to build a brand.

Whenever I mention YouTube in normal conversation, I am often asked how YouTube can be beneficial to a business. Here are the main reasons I typically give whenever I am asked this question:

1) YouTube's Growth Has Turned It From Being a Form of Social Media to a Search Engine- As more and more videos are uploaded each day, YouTube has become one of the best ways to find information on the Internet. Since being purchased by Google, finding content on YouTube is easy and can be optimized for these searches. The titles and descriptions of your videos on YouTube can be optimized to be search engine friendly and easier for YouTube users to find.

2) YouTube Can Help Build Your Audience and Your Brand- A consistent and steady line of YouTube videos can help you reach different audiences and build your brand name to thousands upon thousands of people. Creating a YouTube channel will allow followers to get updates on new videos and develop your brand name and following. Followers can typically subscribe to your YouTube channel and follow your business closely.

3) YouTube Videos Can Appear on Other Sites- YouTube videos can be shared on Facebook pages, Twitter tweets, blogs, and other places on the Internet. Your YouTube videos can be shared with other people who are no on YouTube and spread your message even further. The more people that come across your YouTube video, the better chance you have of building up your brand to its highest level

4) You Never Know Who Is Watching- Some of the biggest YouTube success stories have come from videos that were widely viewed by others and in some cases, decision makers at big companies. For example, the a capella singing group Straight No Chaser went from being an unknown group to YouTube sensation when one of their members uploaded a version of "The 12 Days of Christmas" onto YouTube. One of the viewers happened to be one of the top executives at Atlantic Records and the group ended up getting signed not too long after that. Stories like this don't happen all the time with YouTube but it's at least worth taking a shot.