Facebook has grown to become one of the most popular forms of social media over the past couple of years but caution needs to be taken when using it. If you are currently looking for a job, the content on your Facebook page might cost you an interview or a job offer. Employers are constantly looking at Facebook profiles to see if anything offensive or inappropriate is posted. If a company is considering spending a good amount of money to hire and train someone for a job, they have to take whatever steps are necessary to make sure the candidate will not hurt the company and Facebook has been monitored for this purpose.
Facebook has been a great social tool but keep the following in mind before posting something on there:
1) An Inappropriate Joke or Picture Might Be Funny To You But Not to Others- it's tempting to post certain pictures, comments or stories on Facebook but keep in mind that inappropriate material could be offensive to others. When looking for a job, you do not want to offend someone who has a hiring capability so if it's inappropriate, it's best to leave it off.
2) Watch What You Are Photograhed Doing and How Those Pictures Will Be Used- if you are at an event and do not wish to be photographed, it's okay to say that to the photographer. If you are hanging out in a social situation, be aware of who is taking pictures of you and where those might go. With more Facebook apps becoming available for Smart Phones, it's easy for someone to simply upload a picture within minutes of taking it. Make sure to have your own camera with you and be in control of what pictures are taken with you in them.
3) Use Common Sense- if it looks like it could offend someone, don't post it on there. Once it's posted, it's easy for it to get shared through other channels and spread to a larger number of people. The more people it reaches, the better chances you have of someone with a hiring capability of seeing it.
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Saturday, March 20, 2010
No Matter What, Someone Still Has to Know About Your Product Before They Can Buy It
This economic recession has been difficult for different businesses but in truth, people still have to know what product you are selling and know your company exists. Marketing dollars may have been trimmed down but no one will buy your product if they don't know it exists! Coming up with different ways to market your product in a recession can be tricky but is doable.
Business owners have had to find creative ways to market their products and here are some ways you can let people know your business exists:
1) Go to Networking Events- a lot more people are organizing these types of events and it's a great way to meet others in a casual and face-to-face atmosphere. Some of these can be a bit overwhelming but can pay off in the end. You could come across someone who has a need for your product or service or be able to reach those who may know someone who has a need you can fulfill. This can be time consuming but can pay off in the end.
2) Social Media- many people have expressed fear over Facebook and Twitter but others have been able to grow with the help of using these tools and several other forms of social media. Most forms of social media are free, growing in popularity, and have helped market businesses to a different audience. Setting up these profiles does take a little time but can help bring in more business in the end.
3) Start a Blog- most blogs are free to set up and can be shared through Facebook, Twitter, LinkedIn and other forms of social media. This allows you to demonstrate to potential customers what you can provide for them, your expertise and gives people a reason to trust your business. Blogging does take time but with a regular schedule of posts, can help you reach a different audience and help grow your business.
Business owners have had to find creative ways to market their products and here are some ways you can let people know your business exists:
1) Go to Networking Events- a lot more people are organizing these types of events and it's a great way to meet others in a casual and face-to-face atmosphere. Some of these can be a bit overwhelming but can pay off in the end. You could come across someone who has a need for your product or service or be able to reach those who may know someone who has a need you can fulfill. This can be time consuming but can pay off in the end.
2) Social Media- many people have expressed fear over Facebook and Twitter but others have been able to grow with the help of using these tools and several other forms of social media. Most forms of social media are free, growing in popularity, and have helped market businesses to a different audience. Setting up these profiles does take a little time but can help bring in more business in the end.
3) Start a Blog- most blogs are free to set up and can be shared through Facebook, Twitter, LinkedIn and other forms of social media. This allows you to demonstrate to potential customers what you can provide for them, your expertise and gives people a reason to trust your business. Blogging does take time but with a regular schedule of posts, can help you reach a different audience and help grow your business.
Thursday, February 25, 2010
Are You in Tune with YouTube?
Since being launched, YouTube has grown into one of the most powerful entertainment and search mediums in the world. With more and more videos being uploaded each day, YouTube has grown in visitors and popularity. YouTube has become one of the most effective ways to find information and to build a brand.
Whenever I mention YouTube in normal conversation, I am often asked how YouTube can be beneficial to a business. Here are the main reasons I typically give whenever I am asked this question:
1) YouTube's Growth Has Turned It From Being a Form of Social Media to a Search Engine- As more and more videos are uploaded each day, YouTube has become one of the best ways to find information on the Internet. Since being purchased by Google, finding content on YouTube is easy and can be optimized for these searches. The titles and descriptions of your videos on YouTube can be optimized to be search engine friendly and easier for YouTube users to find.
2) YouTube Can Help Build Your Audience and Your Brand- A consistent and steady line of YouTube videos can help you reach different audiences and build your brand name to thousands upon thousands of people. Creating a YouTube channel will allow followers to get updates on new videos and develop your brand name and following. Followers can typically subscribe to your YouTube channel and follow your business closely.
3) YouTube Videos Can Appear on Other Sites- YouTube videos can be shared on Facebook pages, Twitter tweets, blogs, and other places on the Internet. Your YouTube videos can be shared with other people who are no on YouTube and spread your message even further. The more people that come across your YouTube video, the better chance you have of building up your brand to its highest level
4) You Never Know Who Is Watching- Some of the biggest YouTube success stories have come from videos that were widely viewed by others and in some cases, decision makers at big companies. For example, the a capella singing group Straight No Chaser went from being an unknown group to YouTube sensation when one of their members uploaded a version of "The 12 Days of Christmas" onto YouTube. One of the viewers happened to be one of the top executives at Atlantic Records and the group ended up getting signed not too long after that. Stories like this don't happen all the time with YouTube but it's at least worth taking a shot.
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Whenever I mention YouTube in normal conversation, I am often asked how YouTube can be beneficial to a business. Here are the main reasons I typically give whenever I am asked this question:
1) YouTube's Growth Has Turned It From Being a Form of Social Media to a Search Engine- As more and more videos are uploaded each day, YouTube has become one of the best ways to find information on the Internet. Since being purchased by Google, finding content on YouTube is easy and can be optimized for these searches. The titles and descriptions of your videos on YouTube can be optimized to be search engine friendly and easier for YouTube users to find.
2) YouTube Can Help Build Your Audience and Your Brand- A consistent and steady line of YouTube videos can help you reach different audiences and build your brand name to thousands upon thousands of people. Creating a YouTube channel will allow followers to get updates on new videos and develop your brand name and following. Followers can typically subscribe to your YouTube channel and follow your business closely.
3) YouTube Videos Can Appear on Other Sites- YouTube videos can be shared on Facebook pages, Twitter tweets, blogs, and other places on the Internet. Your YouTube videos can be shared with other people who are no on YouTube and spread your message even further. The more people that come across your YouTube video, the better chance you have of building up your brand to its highest level
4) You Never Know Who Is Watching- Some of the biggest YouTube success stories have come from videos that were widely viewed by others and in some cases, decision makers at big companies. For example, the a capella singing group Straight No Chaser went from being an unknown group to YouTube sensation when one of their members uploaded a version of "The 12 Days of Christmas" onto YouTube. One of the viewers happened to be one of the top executives at Atlantic Records and the group ended up getting signed not too long after that. Stories like this don't happen all the time with YouTube but it's at least worth taking a shot.
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